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Public Relations and Publicity 

Recommended tools and resources for the course MKT2331/MKT2335 Public Relations and Publicity.
Last update: Oct 28th, 2009 URL: http://librarytoolkits.sju.edu/publicrelations  Print Guide  RSS Updates

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Welcome

This guide will introduce you to a variety of resources covering public relations, including reference books, journals, press releases, industry information, trade associations, codes of ethics, sources of full-text articles, and using RedBooks to locate public relations firms

Most of these resources are available 24/7 through our Library subscriptions. 

 

Encyclopedias, Dictionaries, Handbooks

Evaluating public relations: a best practice guide to public relations planning, research & evaluation, 2nd.

Book shelves (2nd fl.)  HD59 .W325 2007     

Handbook of Public Relations

Book shelves (2nd fl.) HD59 .H267 2001

The new rules of marketing and PR: how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly

Book shelves (2nd fl.)       HF5415.126 .S393 2007  

Public and Media Relations. in Free Management Library

Public Relations : the complete guide (American Marketing Association)

Book shelves (2nd fl.) HD59 .M2578 2004



Encyclopedia of Business and Finance - info

Designed for the nonspecialist, the Encyclopedia of Business and Finance is a 2-vol. complete reference covering five general areas: finance and banking; accounting; marketing; management; and information systems. Drawing on practical professional expertise as well as that of noted scholars, the contributors include executives, government administrators and scholars from leading business programs from around the United States.

Zhao, J. "Public Relations." Encyclopedia of Business and Finance, 2nd ed.. Ed. Burton Kaliski. Vol. 2. 2nd ed. Detroit: Macmillan Reference USA, 2007. 624-626. 2 vols. Gale Virtual Reference Library. Gale. Saint Joseph's University. 22 June 2009

 

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