Welcome
This guide will introduce you to a variety of resources covering public relations, including reference books, journals, press releases, industry information, trade associations, codes of ethics, sources of full-text articles, and using RedBooks to locate public relations firms.
Most of these resources are available 24/7 through our Library subscriptions.
Encyclopedias, Dictionaries, Handbooks
Evaluating public relations: a best practice guide to public relations planning, research & evaluation, 2nd.
Book shelves (2nd fl.) HD59 .W325 2007
Book shelves (2nd fl.) HD59 .H267 2001
Book shelves (2nd fl.) HF5415.126 .S393 2007
Public and Media Relations. in Free Management Library
Public Relations : the complete guide (American Marketing Association)
Book shelves (2nd fl.) HD59 .M2578 2004
Encyclopedia of Business and Finance - info
Designed for the nonspecialist, the Encyclopedia of Business and Finance is a 2-vol. complete reference covering five general areas: finance and banking; accounting; marketing; management; and information systems. Drawing on practical professional expertise as well as that of noted scholars, the contributors include executives, government administrators and scholars from leading business programs from around the United States.
Zhao, J. "Public Relations." Encyclopedia of Business and Finance, 2nd ed.. Ed. Burton Kaliski. Vol. 2. 2nd ed. Detroit: Macmillan Reference USA, 2007. 624-626. 2 vols. Gale Virtual Reference Library. Gale. Saint Joseph's University. 22 June 2009
Subject Librarian |
Cynthia Slater1st floor, Drexel Library
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Subjects:
Accounting, Finance, Management, Marketing, Pharmaceutical Marketing, Decision & System Sciences, Business Intelligence, International Business, Health Services
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