Get Started - Public Relations and Publicity - Research Toolkits at Post Learning Commons and Drexel Library @ Saint Joseph's University

Welcome

This guide will introduce you to a variety of resources covering public relations, including reference books, journals, press releases, industry information, trade associations, codes of ethics, sources of full-text articles, and using RedBooks to locate public relations firms. Many resources are available 24/7.

Zhao, J. "Public Relations." Encyclopedia of Business and Finance, 2nd ed.. Ed. Burton Kaliski. Vol. 2. 2nd ed. Detroit: Macmillan Reference USA, 2007. 624-626. 2 vols. Gale Virtual Reference Library.

Comments (0)

Encyclopedias, Dictionaries, Handbooks

Encyclopedia of Business and Finance - info

Designed for the nonspecialist, the Encyclopedia of Business and Finance is a 2-vol. complete reference covering five general areas: finance and banking; accounting; marketing; management; and information systems.

Public and Media Relations. in Free Management Library

AMA handbook of public relations - Robert L. Dilenschneider

Call Number: HD59 .D558 2010

ISBN: 0814415253

Ethics in public relations : a guide to best practice, 2nd - Patricia J. Parsons

Call Number: HD59 .P3548 2008

ISBN: 074945332X

Evaluating public relations : a best practice guide to public relations planning, research & evaluation, 2nd - Tom Watson & Paul Noble

Call Number: HD59 .W325 2007

ISBN: 0749449799

Handbook of public relations - Robert L. Heath, editor

Call Number: HD59 .H267 2001

ISBN: 076191286X

Legal and ethical considerations for public relations, 2nd - Karla K. Gower

Call Number: HM1221 .G69 2008

ISBN: 1577665546

PR practitioner's desktop guide - Caroline Black

Call Number: Online version of print publication.

ISBN: 1854182609

A practical source of reference on every aspect of the business, clearly laid out and packed with valuable checklists, tips and techniques, warning signs and helpful summaries. Online book in Business Source Complete.