Nutrition  

This toolkit includes recommended resources for researching nutrition, health, and safety issues related to food.

Steps for industry research:

• Identify the industry and industry codes
  
• Locate industry surveys, overviews, and reports
  
• Visit industry web sites, including industry and trade associations
• Make a list of the leading companies (rankings)
• Read 10-Ks from leading public companies to gain industry insight
• Find market share data and industry statistics
• Compare company/industry norms and financial ratios
• Find current news and in-depth articles to update and flesh out your research

Directories, business databases, ratio resources, and government data are arranged by industry codes (SIC and NAICS). Industry codes also appear in company profiles, including those in Hoover's and Mergent Online, and industry resources including First Research, Encyclopedia of American Industries, and Manufacturing and Distribution USA.

Standard Industrial Classification (SIC) codes are four-digit codes used to identify an industry.

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. A NAICS code is a 6-digit code. Look up the NAICS code for a specific industry using the online NAICS manual at the U.S. Census Bureau.

FMK202 Overview of the Global Food Industry 

Marketing