Related guides are linked on this page.
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Books and Book Chapters
Hooker, John. "Cross–Cultural Consumer Marketing." Encyclopedia of Business Ethics and Society. Ed. Robert W. Kolb. Vol. 1. Thousand Oaks, CA: Sage Publications Inc., 2008. 533-534. Gale.
Handbook of Cross-cultural Marketing
Drexel Library (2nd floor) HF5415 .H393 1998
Locate more books using these Library of Congress subject headings:
Marketing -- Cross-cultural studies
Consumer behavior -- Cross-cultural studies.
Post Learning Commons and Drexel Library
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Accounting, Finance, Management, Managing Human Capital, Marketing, Pharmaceutical & Healthcare Marketing, Decision & System Sciences, Business Intelligence, International Business, Family Business & Entrepreneurship, Sports Marketing, Food Marketing
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