Welcome
This toolkit covers reommended sources of country and cultural content, market research, books, journals, and sources of full-text articles.
Related guides are linked on this page.
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Books and Book Chapters
Hooker, John. "Cross–Cultural Consumer Marketing." Encyclopedia of Business Ethics and Society. Ed. Robert W. Kolb. Vol. 1. Thousand Oaks, CA: Sage Publications Inc., 2008. 533-534. Gale.
Ethical Issues in International Marketing in Business Source Complete - info
Going Global: an information sourcebook for small and medium-sized businesses
Handbook of Cross-cultural Marketing
Drexel Library (2nd floor) HF5415 .H393 1998
Global Marketing (book chapter). Principles of Marketing, in Business Source Complete - info
Locate more books using these Library of Congress subject headings:
Export marketing
Marketing -- Cross-cultural studies
Intercultural communication
Consumer behavior -- Cross-cultural studies.
Subject Librarian |
 Cynthia Slater  Contact Info Post Learning Commons and Drexel Library Room 124 Saint Joseph's University 610-660-1139 Send Email Links: Profile & Guides |
Websites
International Marketing site of Lars Perner, Ph.D., Assistant Professor of Clinical Marketing
Department of Marketing, Marshall School of Business, USC.
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