Marketing 

As part of your marketing plan project you will locate a SWOT for your company. 

On this page you will learn:

Definition of SWOT

Locating a SWOT in MarketLine

Locating a SWOT in LexisNexis Academic

SWOTs in ABI/INFORM

QuickMBA - SWOT Analysis

Simmering, Marcia. "SWOT Analysis." Encyclopedia of Management. Ed. Marilyn Helms, D.B.A. 5th ed. Detroit: Gale, 2006. 771-773. Gale Virtual Reference Library

SWOT analysis. (2006). In Collins Dictionary of Business. London: Collins. Credo Reference - info

MarketLine - info

MarketLine SWOT Analyses provide independent analysis of the strengths, weaknesses, opportunities and threats that exist for the most important companies in each industry sector. Each analysis aims to show how the company is performing, as well as forecasting how performance is likely to change in the future (description from MarketLine).

Global Markets Direct Company Profiles, in LexisNexis® Academic: Company Dossier  - info

Global Markets Direct is a global market intelligence services company providing information research and analysis products and services. Its researchers, analysts and solution consultants use proprietary data sources and various tools and techniques to gather, analyze and represent the latest and the most reliable information essential for businesses to sustain a competitive edge.

For each company the database provides a number of chapters or sections, each dealing with a different aspect of the company's activities.

For more than 8,000 companies, it includes chapters on: company overview, key employees, key facts, locations and subsidiaries, major products and services, and top competitors.

For more than 1,500 companies it also includes: business description, company statement, history, key employee biographies.

For approximately 1,000 of the largest companies, it also includes: business strategy, financial and operational data, revenue breakdown, SWOT analysis, and value chain analysis (description from LexisNexis).

The ABI/INFORM Browse page enables quick access to highly sought non-journal content such as: industry trends/forecasts, market research, market share, SWOT analysis, company profiles, industry and market research, commodity reports, company reports, country reports, dissertations and working papers.