Marketing 

Inc Magazine's 'How to' Guide on Market Research

How Market Research Works  (How Stuff Works)

Market Segmentation: a guide to sources of information (Library of Congress Business Reference Services)

The Survey Kit, 2nd edition

Drexel Library  HN29 .S724 2003 

A comprehensive guide for the novice researcher in 10 volumes:

1. The survey handbook
2. Survey questions
3. Self-administered and mail surveys
4. Telephone surveys
5. In-person interviews for surveys
6. Design survey studies
7. How to sample in surveys
8. Assess and interpret survey psychometrics
9. Manage, analyze, and interpret survey data
10. How to report on surveys

Handbook of Research on Electronic Surveys and Measurement (e-book)

"This book is the comprehensive reference source for innovative knowledge on electronic surveys. It provides complete coverage of the challenges associated with the use of the Internet to develop online surveys, administer Web-based instruments, and conduct computer-mediated assessments. This combination of how-to information about online research coupled with profiles of specific measures makes it an indispensable reference"--Provided by publisher.