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Marketing 

Recommended resources for Marketing students
Last update: Oct 27th, 2009 URL: http://librarytoolkits.sju.edu/marketing  Print Guide  RSS Updates

Market Research             Print Page
  
 

Best Bets

Market Share Reporter - info

Mintel Oxygeninfo

MarketLine - info  2000 different vertical markets analyzed.

First Research®  - info

Euromonitor Passport Reference and Markets - info

 

Also Recommended

The American Marketplace in LexisNexis® Academic - info 

The American Marketplace is a reference that provides in-depth marketing analysis, based upon the latest data collected mainly from the federal government - the Census Bureau, the Bureau of Labor Statistics, the National Center for Education Statistics, and the National Center for Health Statistics.  The publication's findings are divided into eight sections:  Education, Health, Income, Labor Force, Living Arrangements, Population, Spending, and Wealth. (description from LexisNexis Academic).

Polling the Nations - info

Compilation of more than 14,000 surveys conducted by more than 700 polling organizations in the U.S., and more than 80 other countries.

 
 

LMAA

Local Market Audience Analyst - info  (formerly Lifestyle Market Analyst)

  • Market Profile Reports
  • Lifestyle Analysis Reports
  • Demographics Reports
  • PRIZM Reports

U.S. Commercial Service

 

Journals

Qualitative market research  

JMR, Journal of marketing research  

Journal of targeting, measurement and analysis for marketing  

 


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