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Marketing 

Recommended resources for Marketing students
Last update: Oct 27th, 2009 URL: http://librarytoolkits.sju.edu/marketing  Print Guide  RSS Updates

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Mintel Oxygen

Mintel Oxygeninfo

This market research service covers U.S. and international marketplaces.  Examples of lifestyle reports in Mintel:  American Lifestyles, Lifestyles of High Net Worth Individuals, Irish Lifestyles, Asian-American Lifestyles, LGBT Lifestyles, Kids' Lifestyles, and Lifestyles of Older Adults.

 

LMAA

Local Market Audience Analyst - info  (formerly Lifestyle Market Analyst)

Market Profile Reports
Lifestyle Analysis Reports
Demographics Reports
PRIZM Reports

Note: You must use Internet Explorer browser for this subscription (does not work with Firefox, Safari, Chrome, or other browsers).

 

Articles

These psychology databases include articles about consumer behavior and preferences.

 
 

Also Recommended

The American Marketplace in LexisNexis® Academic - info 

Consumer Behavior in Business Source Complete  - info 

Annual market research report from Richard K. Miller & Associates.

Consumer Expenditure Survey (Bureau of Labor Statistics)

"The Consumer Expenditure Survey (CE) program consists of two surveys collected for the Bureau of Labor Statistics by the Census Bureau - the quarterly Interview survey and the Diary survey - that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics."

Drexel Library Reference HC79.C6 R87 2005
 

Euromonitor

Euromonitor Passport Reference and Markets - info

Euromonitor Passport Reference provides invaluable information on country environments and insight into consumers living and working there.  Highlights include:

Consumer Lifestyles reports for 74 countries

Insight into how and why lifestyles differ from country to country including analysis of household profiles, income, education, eating and drinking habits, shopping habits, leisure and tourism.

Country Pulse

Constantly updated consumer dashboard showing what’s in the public consciousness and how it may affect consumer spending behavior.

4 million consumer lifestyle statistics covering 71 countries.

Users can create custom statistical profiles of consumers and their households, and compare these trends country-by-country.

 

Consumer Confidence

Consumer Confidence Survey. The Conference Board. 

Monthtly survey of U.S. households.

Global Consumer Confidence Index.   The Nielsen Company

 


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