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Marketing 

Recommended resources for Marketing students
Last update: Oct 27th, 2009 URL: http://librarytoolkits.sju.edu/marketing  Print Guide  RSS Updates

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Recommended for Articles on Marketing and Related Topics

ABI/INFORM Complete - info

Business Source Complete - (BSI Business Searching Interface (BSI)) - info

PsycARTICLES and PsycINFO 
These psychology databases include articles that relate to consumer behavior and preferences.

SocINDEX with Full Text 
SocINDEX covers sociology and related disciplines in the social and behavioral sciences, including Business topics.
 

LexisNexis Academic

LexisNexis® Academic - info
LexisNexis® Academic provides access to full-text news, business, and legal publications (over 6,000 sources).  The outstanding news coverage includes deep backfiles and up-to-the-minute stories in national and regional newspapers, wire services, broadcast transcripts, international news, and non-English language sources. Use the Company Dossier module to retrieve detailed company information and financial performance measures or identify and compare companies matching specific criteria.

o    Company press releases (PR Newswire & Business Wire)
o    Company information  (Company Dossier)
o    RDS Business & Industry - Selected Documents

******* RDS CONCEPT TERMS *******
Market Statistics
Capacity
Company Forecasts
Consumption
Exports
Imports
Industry Forecasts
Inventory
Market Share
Market Size
Marketing Campaign
Number Outlets
Output
Sales
Shipments
Test Marketing
Trends
Users

 

Finding the Full-text After a Database Search


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