Getting Started: On This Page
Books and Encyclopedias
Marketing encyclopedia : issues and trends shaping the future
Print in the Drexel Library Reference (1st floor) HF5415 .M2982 1995
Encyclopedia of Business and Finance - info
Designed for the nonspecialist, the Encyclopedia of Business and
Finance is a 2-vol. complete reference covering five general areas:
finance and banking; accounting; marketing; management; and information
systems.
Handbook of Market Segmentation in Business Source Complete
Strategic Marketing in Business Source Complete
Marketing Strategy Desktop Guide in Business Source Complete
Gurus on Marketing in Business Source Complete
Handbook of Niche Marketing: Principles & Practice in Business Source Complete
Online marketing and advertising terms explained.
Oxford Textbook of Marketing in Business Source Complete
Principles of Marketing in Business Source Complete
The Elgar Companion to Consumer Research and Economic Psychology in Credo Reference - info
Associations
Subject Librarian |
Cynthia Slater1st floor, Drexel Library
Office 121
610-660-1139
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Subjects:
Accounting, Finance, Management, Marketing, Pharmaceutical Marketing, Decision & System Sciences, Business Intelligence, International Business, Health Services
Campaigns
Encyclopedia of Major Marketing Campaigns - info
Mintel Oxygen - info Choose the Media Homepage for coverage of new campaigns, agency news, and accounts gains & losses.
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