The Secondary Research Assignment
The assignment: profile a major food or beverage manufacturer using secondary sources.
Recommended sources are outlined on this guide.
Campbell Collection
The Campbell Collection in Food Marketing is a specialized, industry-level resource supported by the Academy of Food Marketing. Food Marketing students have access to specific resources and tools to enhance their research, and to prepare them for careers in the food industry.
Campbell's print collection includes directories of food and grocery companies, reference works on food, and books on marketing, consumer behavior, and the food industry.
The following are subscriptions of Campbell & The Food Marketing Department at Saint Joseph's University:
Planet Retail (restricted to Food Marketing majors)
The Food Institute
Food Marketing Institute proprietary studies and reports (restricted by SJU login & password)
Mintel’s Global New Products Database (GNPD) on campus access only
GNPD monitors product innovation and retail success in the consumer packaged goods market. Covering 49 of the world’s major economies, this online platform is updated with over 20,000 new product launches every month. The GNPD monitors new introductions from the following mass-market categories:
- Food
- Beverages
- Beauty & personal care
- Household goods
- Petcare
Visit the Campbell Collection for additional information and assistance.
For assistance with Drexel business databases, please contact Cynthia Slater or the reference librarian on duty at Post Learning Commons & Drexel Library.
Subject Librarians |
 Food Marketing Help Contact Info Catherine Collins Post Learning Commons and Drexel Library 610-660-1910 and Cynthia Slater Business Librarian Post Learning Commons and Drexel Library 610-660-1139 Send Email Links: Profile & Guides Subjects: Food Marketing |
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