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Marketing
Advertising
- Last Updated Feb 20, 2013
Recommended resources for advertising, including the course MKT321 Advertising.
- Last Updated Feb 20, 2013
Recommended resources for advertising, including the course MKT321 Advertising.
Beverage Industry
- Last Updated Dec 12, 2012
Recommended resources for researching the beverage industry.
- Last Updated Dec 12, 2012
Recommended resources for researching the beverage industry.
Business Ethics & Corporate Social Responsibility
- Last Updated Nov 28, 2012
Resources for research in business ethics & CSR, including the courses LEO 210: Business, Stakeholders, & Ethics, MGT 554 Ethical Practices in Business, MGT 570 Ethics I, and MGT 571 Ethics II
- Last Updated Nov 28, 2012
Resources for research in business ethics & CSR, including the courses LEO 210: Business, Stakeholders, & Ethics, MGT 554 Ethical Practices in Business, MGT 570 Ethics I, and MGT 571 Ethics II
Business Policy
- Last Updated Feb 20, 2013
Recommended for students in BUS495 integrative capstone course
- Last Updated Feb 20, 2013
Recommended for students in BUS495 integrative capstone course
China Business Environment
- Last Updated Feb 20, 2013
Selected resources for researching China for business entry.
- Last Updated Feb 20, 2013
Selected resources for researching China for business entry.
Entertainment Marketing
- Last Updated Dec 4, 2012
Recommended resources for research in entertainment marketing, including projects for MKT343 Entertainment Marketing.
- Last Updated Dec 4, 2012
Recommended resources for research in entertainment marketing, including projects for MKT343 Entertainment Marketing.
Exploring History Culture & Future: Eating
- Last Updated May 9, 2013
Recommended resources and tools for the first year seminar FMK 150 Exploring History Culture & Future: Eating.
- Last Updated May 9, 2013
Recommended resources and tools for the first year seminar FMK 150 Exploring History Culture & Future: Eating.
FMK202 Overview of the Global Food Industry
- Last Updated Feb 3, 2013
Recommended resources for the secondary research assignment.
- Last Updated Feb 3, 2013
Recommended resources for the secondary research assignment.
Food Service
- Last Updated Dec 13, 2012
Recommended resources for the food service industry, including restaurants.
- Last Updated Dec 13, 2012
Recommended resources for the food service industry, including restaurants.
Global Business Strategy
- Last Updated Dec 4, 2012
Recommended resources for students in the MBA capstone course Global Business Strategy (MGT795)
- Last Updated Dec 4, 2012
Recommended resources for students in the MBA capstone course Global Business Strategy (MGT795)
Global Marketing Communications
- Last Updated Feb 20, 2013
Recommended resources for the course MKT616 Global Marketing Communications course and for the MIM program.
- Last Updated Feb 20, 2013
Recommended resources for the course MKT616 Global Marketing Communications course and for the MIM program.
India Business Environment
- Last Updated Nov 28, 2012
Recommended resources for investigating India for market entry
- Last Updated Nov 28, 2012
Recommended resources for investigating India for market entry
International Marketing
- Last Updated Feb 20, 2013
Recommended resources for MKT331 and MKT604 International Marketing
- Last Updated Feb 20, 2013
Recommended resources for MKT331 and MKT604 International Marketing
Italian Business World and its Language
- Last Updated Mar 19, 2013
Recommended resources for those taking ITA330: Italian Business World and its Language, and for those studying Italy for market entry.
- Last Updated Mar 19, 2013
Recommended resources for those taking ITA330: Italian Business World and its Language, and for those studying Italy for market entry.
Pharmaceutical & Healthcare Marketing
- Last Updated May 17, 2013
Selected resources for the Pharmaceutical & Healthcare marketing program at Saint Joseph's University
- Last Updated May 17, 2013
Selected resources for the Pharmaceutical & Healthcare marketing program at Saint Joseph's University
Private Label
- Last Updated Dec 18, 2012
Recommended resources for private label, primarily for food.
- Last Updated Dec 18, 2012
Recommended resources for private label, primarily for food.
Public Relations and Publicity
- Last Updated Feb 20, 2013
Recommended tools and resources for the course MKT324 Public Relations and Publicity.
- Last Updated Feb 20, 2013
Recommended tools and resources for the course MKT324 Public Relations and Publicity.
SPA331 Spanish for International Business
- Last Updated Mar 19, 2013
Recommended resources for SPA331: Spanish for International Business, and for research on Spanish-speaking markets.
- Last Updated Mar 19, 2013
Recommended resources for SPA331: Spanish for International Business, and for research on Spanish-speaking markets.
Sports Business
- Last Updated Jan 9, 2013
Recommended resources for the sports industry, sports law, and marketing, including the courses MKT351 Business of Sports, MKT607 Business of Sports, MKT354 The Business of Baseball, MKT353 Sports Marketing, MKT352 Sports Law, and ECN420 Sports Economics.
- Last Updated Jan 9, 2013
Recommended resources for the sports industry, sports law, and marketing, including the courses MKT351 Business of Sports, MKT607 Business of Sports, MKT354 The Business of Baseball, MKT353 Sports Marketing, MKT352 Sports Law, and ECN420 Sports Economics.
Subject Librarian |
 Cynthia Slater  Contact Info Post Learning Commons and Drexel Library Room 124 Saint Joseph's University 610-660-1139 Send Email Links: Profile & Guides |
