Getting Started
This toolkit includes recommended resources for researching the beverage industry.
Steps for industry research:
- Identify the industry and industry codes (more)
- Locate industry surveys, overviews, and reports (more)
- Visit industry web sites, including industry and trade associations
- Make a list of the leading companies (rankings)
- Read 10-Ks from leading public companies to gain industry insight
- Find market share data and industry statistics
- Compare company/industry norms and financial ratios (more)
- Find current news and in-depth articles to update and flesh out your research (more)
Good luck!
* While sports drinks, fluid milk, soymilk, coconut milk, juice drinks, and other drinks do not have their own pages, the resources outlined can be used to research these beverages. Please speak with a librarian for guidance with your project.
Industry Codes
Industry codes (SIC and NAICS) appear in company profiles, including those in Hoover's and Mergent Online, and industry resources including First Research, Encyclopedia of American Industries, and Manufacturing and Distribution USA.
Directories, business databases, ratio resources, and government data are arranged by industry codes.
Standard Industrial Classification (SIC) codes are four-digit codes used to identify an industry.
Industry Group 208: Beverages
- 2082 Malt Beverages
- 2083 Malt
- 2084 Wines, Brandy, and Brandy Spirits
- 2085 Distilled and Blended Liquours
- 2086 Bottled and Canned Soft Drinks and Carbonated Waters
- 2087 Flavoring Extracts and Flavoring Syrups NEC
Look up the SIC for a specific industry using the SIC Manual at OSHA (U.S. Department of Labor).
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. A NAICS code is a 6-digit code.
- 3121 Beverage Manufacturing
- 31211 Soft Drink and Ice Manufacturing
- 31212 Breweries
- 312120 Breweries
- 31213 Wineries
- 312130 Wineries
- 31214 Distilleries
- 312140 Distilleries
Look up the NAICS code for a specific industry using the online NAICS manual at the U.S. Census Bureau.
Subject Librarians |
 Food Marketing Help Contact Info Catherine Collins Post Learning Commons and Drexel Library 610-660-1910 and Cynthia Slater Business Librarian Post Learning Commons and Drexel Library 610-660-1139 Send Email Links: Profile & Guides Subjects: Food Marketing |
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