Agribusiness  

The Macmillan Encyclopedia defines agribusiness as "the businesses associated with supplying farmers and the processing and distribution of their products. In many countries agribusiness is the largest employer of labour in the economy. On the supply side it includes suppliers of agricultural equipment, fertilizers, pest controls, and other chemicals; stock breeders; seed suppliers; and finance houses and banks. On the sales side it includes food processors; merchants; feedstuff suppliers; and the distributors and retailers of these products."

This toolkit includes recommended resources for researching the agribusiness industry.

Steps for industry research:

• Identify the industry and industry codes
• Locate industry surveys, overviews, and reports
• Visit industry web sites, including industry and trade associations
• Make a list of the leading companies (rankings)
• Read 10-Ks from leading public companies to gain industry insight
• Find market share data and industry statistics
• Compare company/industry norms and financial ratios
• Find current news and in-depth articles to update and flesh out your research

FMK202 Overview of the Global Food Industry 

Marketing