Francis A. Drexel Library @ Saint Joseph's University Library Toolkits - Advertising

Introductory Resources: Subject Encyclopedias and Dictionaries

Concise Encyclopedia of Advertising in Business Source Complete - info

Strategic Advertising Management in Business Source Complete - info

Advertising Age Encyclopedia of Advertising This 3 volume print set is at the Campbell Library.

Dictionary of Media Studies in Credo Reference - info covers vocabulary in Media Studies and related subjects, including journalism, radio and television production and advertising.

Media handbook: complete guide to advertising media selection, planning, research, & buying

The Sage handbook of advertising Drexel Library (2nd fl.) HF5823 .S17 2007

These business and management encyclopedias include advertising in their coverage:

Encyclopedia of Management - info

Encyclopedia of Business and Finance - info

Industry encyclopedias with overviews of the advertising industry:

Encyclopedia of American Industries - info

Encyclopedia of Global Industries - info

Encyclopedia of Emerging Industries - info

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Associations

Ad Council The leading producer of public service advertisements (PSAs) since 1942.

Advertising Research Foundation (ARF) The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. The Foundation publishes The Journal of Advertising Research (JAR).

American Advertising Federation (AAF)

The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America.

National Advertising Review Board (NARB) is the appeal division of the advertising industry's self-regulatory system.

To locate more associations, use the following:

Encyclopedia of Associations: National Organizations of the U.S. - info

Encyclopedia of Associations: International Organizations - info

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Subject Librarian

Cynthia Slater

Contact Info:
1st floor, Drexel Library
Office 121
610-660-1139
Send Email

Links:
Profile & Guides

Subjects:
Accounting, Finance, Management, Marketing, Pharmaceutical Marketing, Decision & System Sciences, Business Intelligence, International Business, Health Services

Marketing

Public Relations and Publicity

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Advertising World

Advertising World "The Ultimate Marketing Communications Directory" at The University of Texas at Austin

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	Francis A. Drexel Library Saint Joseph's University 5600 City Avenue. \| Philadelphia, PA 19131 610-660-1900 \| For comments on Library Toolkits, contact lkubala@sju.edu Last Revision/Review:

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Advertising

Introductory Resources: Subject Encyclopedias and Dictionaries

Associations

Subject Librarian

Advertising World

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