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Advertising 

Recommended resources for Advertising courses, including MKT2301 Advertising.
Last update: Oct 22nd, 2009 URL: http://librarytoolkits.sju.edu/advertising  Print Guide  RSS Updates

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Introductory Resources: Subject Encyclopedias and Dictionaries

Concise Encyclopedia of Advertising  in  Business Source Complete  - info

Advertising Age Encyclopedia of Advertising  This 3 volume print set is at the Campbell Library.

Dictionary of Media Studies in Credo Reference - info  covers vocabulary in Media Studies and related subjects, including journalism, radio and television production and advertising.

Media handbook: complete guide to advertising media selection, planning, research, & buying

The Sage handbook of advertising  Drexel Library (2nd fl.)   HF5823 .S17 2007

These business and management encyclopedias  include advertising in their coverage:

Encyclopedia of Management - info

Encyclopedia of Business and Finance - info

Industry encyclopedias with overviews of the advertising industry:

Encyclopedia of American Industries - info

Encyclopedia of Global Industries - info

Encyclopedia of Emerging Industries - info

 

Associations

Ad Council The leading producer of public service advertisements (PSAs) since 1942.

Advertising Research Foundation (ARF) The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.  The Foundation publishes The Journal of Advertising Research (JAR).

The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America.

National Advertising Review Board (NARB) is the appeal division of the advertising industry's self-regulatory system.

To locate more associations, use the following:


 

Subject Librarian

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Related Guides

Marketing

Public Relations and Publicity

 

Advertising World

Advertising World "The Ultimate Marketing Communications Directory" at The University of Texas at Austin

 


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